About Me – Jo Sellers

Pippin Pets Puppy and Dog Training was set up so that I could help families and their dogs to have a harmonious house. My name is Jo Sellers and I am passionate about helping puppies settle in with their new family.

After many years working in large professional company environments managing employees and facing daily challenges, the opportunity arose to start up Pippin Pets (named after my cat) with dog walking whilst I started my studies to become an ethical dog trainer.

At this time I also acquired my puppy – a Cocker Spaniel / Bichon Frise crossbreed. As with most puppies, the early days can be challenging, but as my training knowledge grew, I was able to apply the techniques to help her adjust and settle into the human world. I was adamant I didn’t want to teach her the word ‘No’, but to instead show her how I did want her to behave, and that her start in life was a positive one. I didn’t want her to fear me, but instead trust me, guide her to be calm around others, and for us to have a fabulous relationship.

From the beginnings of the dog walking to my 121 clients, I really started to understand more about dog body language, they are actually a very chatty species, we just have to learn to speak Dog. I was selected to become a Clever Dog Company Method Licensed Trainer and being part of this great network of other trainers, I have access to industry experts, and it has enabled me to establish best methods and modern, up to date advice and support for clients.

My bundle of fluff continues to surprise me, and the more I learn, the more I realise that they need lifelong learning. It is a boring life if all they are expected to do is to lie in the corner, have one walk in the same spot every day and 2 quick meals in a bowl. My girl has opened up a world of exploring, enrichment, inventiveness and new friends, laughter and cuddles and I want others to share the joy too.

My Training

I am committed to continue my knowledge and practical experience relating to dog training, and will choose the most appropriate courses and workshops that fit with my ethics of kind and modern training techniques, but ones that will also challenge and expand my thinking in a good way!

I’ve been (Knowledge and Skills) assessed by the ABTC and I am an accredited Animal Training Instructor by them, as well as a Full Member of PACT (Professional Association of Canine Trainers).

I have also achieved the status of Certified Separation Anxiety Pro Trainer, specialising in a fear free way of helping your dogs cope with being home alone.

I’ve signed up to the APDT Code of Conduct, which has a strict code of only using kind, ethical and fair methods, as well as a member of the Pet Professional Guild (the association for force-free training).

I continue to add to my learning with many top trainers, vet behaviourists and organisations so I can keep up to date on the latest research and methods to help you and your dog.  This included general training and scent training (teaching your dog to sniff and search).

To find out more about the services I provide, click here

Having never had a dog before, we thought it a good idea to get some friendly advice. Jo came and visited us a few days before our labradoodle puppy Marty arrived and got us well and truly prepared. Then, after a few days his training began. It was amazing and we can’t thank Jo enough. We shall definitely see her for a top up as he grows. Clever dog training worked brilliantly for our puppy and us!
Gail and Marty, The Labradoodle
We contacted Jo at Pippin Pet Services after we re-homed a one year old Dachshund. We didn’t know too much of the behavioural history or what training had been completed in the past. With Jo’s help we were able to address a few little issues and begin building on his training, session by session. Each lesson was informative and tailored to our specific needs. We now have a very happy, well behaved little dog who is a great addition to our family. Would definitely highly recommend Pippin Pet Services.
Robin and Ferdie, The Dachshund
Having had a Cairn before I knew they could be a challenge to train and so when our 9 week Cairn puppy arrived I soon realised I needed help. Jo from Pippin Pet Services was just the help we needed. As I cannot drive pet training was always going to need to be local. So what is more local than the training coming to your home! Brilliant! My dog and I were on familiar ground and Jo could see the behaviour that I needed help with (mine and the puppy’s!). We had five tailored sessions which included the basics of recall and attention along with other fun stuff. The plan l have now is to go back to Jo to develop the training so that I and my young dog are better equipped to be responsible and polite in public. I recommend you give PIPPIN a go!
Graham and Barley, The Cairn Terrier

As seen in Dogs Today Magazine